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How to publish Confluence blog posts publicly
Are you looking for a way to publish Confluence blog posts for external readers? In this post, we’ll explore how to turn Confluence content into a public blog with Scroll Sites and blog themes.
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Confluence makes it easy for teams to create blog posts for news, updates, knowledge and other content. But what if those posts are intended for customers, users or anyone else outside your Confluence workspace? Confluence Public Links can be used to share individual pages, live docs and whiteboards with people outside Confluence. However, Atlassian currently does not support Public Links for Confluence blog posts.
If you want to turn content created in Confluence into a public blog, one option is to use Confluence as your content management system and publish the content through a dedicated website publishing solution such as Scroll Sites.
Native capabilities
Can Confluence blog posts be made public?
Not directly through Confluence Public Links. Atlassian currently allows Public Links for pages, live docs and whiteboards. Blog posts and databases are excluded. This means you cannot simply enable a Public Link on a Confluence blog post in the same way you can for a regular page. This distinction matters if your team already uses Confluence blog posts for content that should eventually reach an external audience. You could move the content into regular Confluence pages and share those individually. But that solves the access problem rather than the publishing problem.
A public blog normally needs a homepage, article navigation, categories, featured content, branding and a structure that helps readers discover more than a single shared page.
Sharing vs Publishing
Sharing Confluence content and publishing a blog are different jobs
Confluence Public Links are useful when you need to make an individual piece of content available to someone outside your organization. For example, if you have one public FAQ or a single informational page, sharing that page directly may already be enough.
A blog is different because the individual article is only one part of the experience. Readers also need a way to browse other posts, discover topics and understand who is publishing the content.
For teams that already create their articles in Confluence, moving everything to WordPress or another content management system can also mean maintaining the same publishing workflow in two different places. Instead, Confluence can remain where the content is created while another layer handles public website publishing.
Publishing a public blog
How to publish a public blog from Confluence
Scroll Sites for Confluence is designed to publish Confluence content as an external website. Confluence remains the content management system, while Scroll Sites turns selected content into website pages that can be accessed outside the Confluence workspace. For a blog, the workflow can stay relatively simple.
1. Create your blog content in Confluence
Your authors continue writing and maintaining content directly in Confluence. That means the same editor, comments and collaboration processes your team already uses can remain part of the publishing workflow. You also do not need to duplicate each article in a separate blogging platform whenever something changes.
2. Select the content in Scroll Sites
Create a site with Scroll Sites and select the Confluence content you want to publish. Scroll Sites can publish normal Confluence pages, and it also supports selecting only the blog posts from a Confluence space for a site. The rest of the content in your Confluence workspace can remain private.
3. Choose a blog theme
Scroll Sites uses themes to determine how published Confluence content is structured and presented. Its dedicated Blog Themes for Confluence are designed specifically for publishing Confluence content as a public blog. The theme provides the blog specific layout and features while Scroll Sites handles the underlying website publishing.
4. Customize and publish the site
Configure the appearance of the blog and publish it through Scroll Sites. Depending on your setup, Scroll Sites can also use a custom domain and gives you control over how and when changes made in Confluence are published to the external site. Your readers then interact with the published website rather than your internal Confluence workspace.
Blog structure and content
What should a public Confluence blog include?
The exact setup depends on what your team publishes, but a dedicated blog can provide things that sharing individual Confluence pages cannot. Useful blog features include:
- A homepage for recent or important articles
- Categories for organizing related content
- Featured posts for announcements or important articles
- Search and navigation for discovering content
- Company or product branding Images and video within articles
- Call to action that connect articles to your website, documentation or product
The goal is not simply to make a Confluence page accessible. It is to give external readers a website designed around consuming and discovering articles.
Choosing the right blog type
Product Blog or Knowledge Blog?
The type of blog you need mainly depends on the content your team publishes.
Product Blog
A Product Blog is suited to content that follows the development of a product over time. Typical examples include product announcements, feature releases, release notes, roadmap updates and other communication that keeps customers informed about what is changing. The Product Blog theme for Scroll Sites uses a timeline focused approach and is designed around chronological product communication.
Knowledge Blog
A Knowledge Blog is better suited to educational and subject based content. This can include tutorials, technical guides, industry insights, best practices and other articles where readers are more likely to explore a particular topic than follow a chronological product timeline. The Knowledge Blog theme uses a topic based structure designed to help readers browse related areas of knowledge.
Both approaches can use Confluence as the place where the content is created and maintained. While the dedicated blog themes work as the presentation layer.
When to publish a blog
When does publishing a blog from Confluence make sense?
Using Confluence as the content source for a public blog is particularly useful when your team already creates and collaborates on articles there. Instead of introducing another content management system just for public publishing, authors can continue working in Confluence while Scroll Sites and the selected theme handle the external website.
This can make sense for product teams publishing regular updates, technical teams sharing knowledge, companies publishing expert content, or any team that wants selected Confluence content to reach readers who are not part of their Confluence organization.
If the content only needs to be read internally, a separate public blog is probably unnecessary. And if you only need to share an occasional regular Confluence page externally, Confluence Public Links may already be sufficient.
Confluence as single source
Confluence can remain your content source
Publishing content externally does not necessarily mean moving the content away from Confluence. With Scroll Sites, Confluence can continue acting as the content management system while selected pages or blog posts are transformed into an external website. The theme then determines how that content is presented to readers.
For teams that already have an established Confluence workflow, this provides a way to separate where content is created from where the audience reads it.
A dedicated blog theme takes that one step further by turning the published content into a blog experience rather than simply exposing individual pages.
Questions + Answers
Frequently asked questions about publishing public Confluence blogs
Confluence Public Links currently support pages, live docs and whiteboards, but not Confluence blog posts. To publish blog posts for an external audience, you can use a publishing solution such as Scroll Sites.
Can people without a Confluence account read a published blog?
Yes. Scroll Sites can publish selected Confluence content as an external website so readers do not need access to your Confluence workspace.
Can I use Confluence as a CMS for a public blog?
Yes. With Scroll Sites, Confluence acts as the content management system. Your team creates and maintains the content in Confluence while Scroll Sites publishes the selected content as a website.
Does Scroll Sites support Confluence blog posts?
Yes. Scroll Sites can publish normal Confluence pages and also lets you choose to publish only the blog posts from a Confluence space.
What is the difference between Product Blog and Knowledge Blog?
Product Blog is designed for announcements, releases, roadmap updates and other chronological product communication. Knowledge Blog is designed for tutorials, technical articles, insights and other topic based knowledge content.
Explore live Product Blog and Knowledge Blog examples and see how content created in Confluence can be published for external readers with Scroll Sites and dedicated Blog Themes.
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